Better Off Dead (A)
Juli 1985

Warner Brothers had such a quirky movie on their hands with 'Better Off Dead' that they didn't seem to know quite how to advertise it.   When creating the poster, change was heaped upon change due to confusion and indecision.  They seemed to be as lost as the character in the film.  They surely confused and frustrated the artist.  This always leads to a middle of the road, indistinct and noncommittal image.  In the end a poster which was rather pedestrian in concept was the result.  They knew it, which lead to another poster which filled the gap.  Now they had a quirky poster and an alternative poster for the indecisive.  Sometimes we tend to live up to the title of the film.